We all are familiar about the Android and Apple apps, but if we see regarding the apps revenue, the apple app revenue far exceed Android earnings, according to analytics firm Piper Jaffray, underscoring the iphone, maker’s edge in provocative developers to create apps, which in turn draws customers. According to public data from Apple and Android lib, that the Apple has as much as 80 to 90% of the share of the total dollars spent on mobile apps while the Android Market has generated only 7% of the gross revenue that Apple had generated. The Android has generated $330 million for developers as compared to $4.9 billion from Apple App store.
The app store is a digital distribution platform for Ios developed and maintained by Apple Inc. This service allows users to browse and download applications from the iTunes stores that were developed with the iOS SDK or Mac SDK and published through Apple Inc. The Android market is the online software store developed by Google for Android devices. An application program app called Market is preinstalled on most Android devices and allows users to browse and download apps published by third party developers, hosted on Android Market.
Android was earlier widely thought to have a trend to globally dominate the smartphone market considering the units sold and apps downloaded. But in October 2011, ABI Research released a study, that the Android app downloads has overtaken those of Ios. According to the statistics, Apple app store has 211369 paid apps While android market has just 71801. The downloads for the paid applications for Android are lower than they are for free apps.
The report author, Gene Munster, suggests Apple is expected to hang upto 70% share of mobile app revenue for the next 3 years. There is sudden rise in the Android paid market this year, but the open source platform was also affliction by malware, with the number of infected apps in the Android market acoording to one report. As Apple sells the apps whereas Google and many Android devs simply give the app away and make their money on ads. Rovio is a perfect example with millions made off ads in Angry Birds even though the app is free in some versions.
The percentage of all free Android applications that have been downloaded is less than 100 times is 24.8% and the percentage of paid apps that have been downloaded less than 100 times worldwide is 79.3%. The top 10 free and top 10 paid apps together have been only 26 applications in Google Android market while in Apple there have been 94 apps in the top 10 free and paid in the Apple app store for Iphone. While Apple app store depends on app quality, as the company app guidelines states that if you’re submitting junk apps, your app may not get accepted for Ios devices Iphone, Ipad, Ipod etc.
By Munster’s calculations, the Android market has aroound 6,750,000,000 downloads to date, as compared to Apple 18,566,331,811. Those have resulted in respective gross revenues of $341,765,335 and $4,939,611,127 respectively. Percentage wise, paid apps account for only 1.3 percent of Android apps and 13.5 percent for iOS. According to reports, Apple is expected to make $7.3 billion from its App store in 2011. ‘ The overwhelming number of apps on the Apple app store and Android Marketplace,’ says Venture Beat, ‘ might prove too daunting for customers’.
Users are able to spend more money at Apple app store, paying an average of $1.50 for Iphone apps and $6 for Ipad apps by year’s end while apps costing around under $2 account for the large for Android app sales growth. Total revenue from app stores like the Apple app store and Android market place will nearly double to $14.1 billion next year and will reach $36.7 billion by 2015 according to tech research firm Canalys.
The Apple platform is likely to continue to hold a strong position over Google platform when it comes to the breadth and depth of software selection. This is really important because it suggests Apple will continue to attract the best developers in the world, making Ios a stronger software platform than Android. As Apple stay competitive even as Android continues to ship more devices and offer more apps in its market.
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